Moothpaste - Fluoride Free 100g

4.8
Rated 4.8 out of 5 stars
4.8 Stars (116 Reviews)
Fills in surface scratches to help prevent tooth decay.
DESCRIPTION

Our Moothpaste is our fabulous formulation that took us years to develop after talking with both dental practitioners and our customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told us they would never use, or give their children toothpaste that contained Fluoride. Our aim was to provide the benefits of Fluoride to those that prefer not to use this ingredient.

Fluoride is added to most toothpastes as it assists in the remineralisation of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people don’t know is that there’re alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but we did it and we think it is worth the few cents more per brush. So instead of Calcium Fluoride, we’re using Calcium Hydroxyapatite.

We love how dedicated our customers are to researching ingredients. We wish everyone looked at their toothpaste in such detail. Check out the FAQ section below to see the answers to some of the awesome questions we’ve been asked about our formula. And for even more geeky info about natural toothpaste, check out our blog post about all the goodness we learned during the formulation process here.

INGREDIENTS

Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb), Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener), Decyl Glucoside (Glucose Based Cleanser), Flavour - Natural Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser). Even when we spit out toothpaste, we ingest some and our mouths also absorb contents into the blood-stream. Not to mention how much toothpaste children swallow. For this reason we choose ingredients that are healthy while being the very best at keeping our teeth healthy and strong. We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

FAQs

What ingredients do you avoid when making a toothpaste?

There's lots of things you won't find in this toothpaste (or any of our other products) because they were all formulated for family members and close friends. This includes Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste. We don’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.

We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). There are many more but way too many to list here. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you’ll find.

Why doesn’t your toothpaste foam as much as the other brands I’m used to?

For those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don’t hold their foam as long as synthetic detergents like SLS, but we think they're superior and much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.

What is Calcium Hydroxyapatite?

Embraced for its superior bioavailability, Calcium Hydroxyapatite enriches toothpaste formulations, promoting remineralization and strengthening enamel. When looking to formulate a toothpaste with an alternative to Fluoride, the science behind this ingredient left us without doubt. With a track record in preventing cavities and enhancing overall dental resilience, Calcium Hydroxyapatite stands as a champion ingredient in toothpaste formulations. In our Moothpaste Fluoride Free, we do not use nano particle sized Hydroxyapatite, rather a larger micron size between 20μm to 40μm that has a spherical shape.

Why doesn’t your toothpaste taste as minty as the other brands I’m used to?

Many people seem to be, dare we say addicted, to the strong, artificial minty flavour burst of commercial toothpastes. We trialed so many formulas to try to replicate this as best we could with natural ingredients, and we think we come pretty darn close.

Is Your Hydroxyapatite Vegan?

Yes. Although our bones and eggshells have a lot of Hydroxyapatite, this is not our source. The only non-vegan ingredients in any of our products are Fresh Milk (used in our Fresh Milk Cleansing Bars), Milk Protein, Honey and Beeswax. For those into chemistry, our Hydroxyapatite is formed by the combination of natural Ca3(PO4)2 and natural CaCO3 at high temperature. These compounds come fromminerals, not from coral or bovine sources.

What shape are the Hydroxyapatite Particles?

This question comes about as a result of a paper that questions the safety of needle-shaped Hydroxyapatite. Our Hydroxyapatite is not needle-shaped. Below is the shape of the particles as seen under a microscope.

Shipping & Returns

Order Processing

Orders are dispatched within 1 business day of receiving payment and sent via PosLaju. You can expert your order to arrive within 3 to 7 working days.

Flat Rate Shipping

All orders will incur a flat rate shipping charge;

West Malaysia: RM10 East Malaysia: RM20

The above rates are for purchase up to 4kg. There will be additional shipping charges for weight above 4kg depending on how heavy the final order is.

Returns Policy

MooGoo has a 136% customer satisfaction policy. If you are not satisfied with the product(s) you have purchased online, we will happily organise a refund or exchange.Read more on shipping and returns in our terms and conditions HERE.

DESCRIPTION

Our Moothpaste is our fabulous formulation that took us years to develop after talking with both dental practitioners and our customers. Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. However, others told us they would never use, or give their children toothpaste that contained Fluoride. Our aim was to provide the benefits of Fluoride to those that prefer not to use this ingredient.

Fluoride is added to most toothpastes as it assists in the remineralisation of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall. But what most people don’t know is that there’re alternatives to Fluoride with strong clinical evidence to do the same job as Fluoride. They just cost a little more and can be tricky to formulate with, but we did it and we think it is worth the few cents more per brush. So instead of Calcium Fluoride, we’re using Calcium Hydroxyapatite.

We love how dedicated our customers are to researching ingredients. We wish everyone looked at their toothpaste in such detail. Check out the FAQ section below to see the answers to some of the awesome questions we’ve been asked about our formula. And for even more geeky info about natural toothpaste, check out our blog post about all the goodness we learned during the formulation process here.

INGREDIENTS

Sorbitol (Thickens and Sweetens), Calcium Carbonate, Tapioca Starch, Aqua (H₂O’s Fancy Name), Sodium Bicarbonate (Low Abrasive Bicarb), Hydroxyapatite (Remineralisation Agent), Xylitol (Natural Sweetener), Decyl Glucoside (Glucose Based Cleanser), Flavour - Natural Peppermint, Xanthan Gum (Food Grade Thickener), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut & Taurine Derived Cleanser). Even when we spit out toothpaste, we ingest some and our mouths also absorb contents into the blood-stream. Not to mention how much toothpaste children swallow. For this reason we choose ingredients that are healthy while being the very best at keeping our teeth healthy and strong. We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.

FAQs

What ingredients do you avoid when making a toothpaste?

There's lots of things you won't find in this toothpaste (or any of our other products) because they were all formulated for family members and close friends. This includes Sodium Lauryl Sulphate, which is a synthetic detergent derived from petroleum, but is commonly found in commercial body washes, shampoos, and even toothpaste. We don’t think putting the stuff that goes into our cars in our mouths is the healthiest thing we can do.

We also don’t use any synthetic preservatives such as Parabens and Phenoxyethanol, although they're pretty common too, including with a few brands that claim to be natural (you know who you are!). There are many more but way too many to list here. Take a look at the ingredient listing on your toothpaste at home. You may be surprised, even shocked to see what you’ll find.

Why doesn’t your toothpaste foam as much as the other brands I’m used to?

For those new to natural toothpaste, you may find it a little different to the main commercial brands. Just like shampoo and wash products, toothpaste often contains Sodium Lauryl Sulphate. Natural cleansers don’t hold their foam as long as synthetic detergents like SLS, but we think they're superior and much better for you and the environment. Considering how much toothpaste we swallow, and children often swallowing it all, we think this small compromise is worth it. This just means a little bit more elbow grease needed to get the foam going, but all that brushing will actually leave you with cleaner teeth.

What is Calcium Hydroxyapatite?

Embraced for its superior bioavailability, Calcium Hydroxyapatite enriches toothpaste formulations, promoting remineralization and strengthening enamel. When looking to formulate a toothpaste with an alternative to Fluoride, the science behind this ingredient left us without doubt. With a track record in preventing cavities and enhancing overall dental resilience, Calcium Hydroxyapatite stands as a champion ingredient in toothpaste formulations. In our Moothpaste Fluoride Free, we do not use nano particle sized Hydroxyapatite, rather a larger micron size between 20μm to 40μm that has a spherical shape.

Why doesn’t your toothpaste taste as minty as the other brands I’m used to?

Many people seem to be, dare we say addicted, to the strong, artificial minty flavour burst of commercial toothpastes. We trialed so many formulas to try to replicate this as best we could with natural ingredients, and we think we come pretty darn close.

Is Your Hydroxyapatite Vegan?

Yes. Although our bones and eggshells have a lot of Hydroxyapatite, this is not our source. The only non-vegan ingredients in any of our products are Fresh Milk (used in our Fresh Milk Cleansing Bars), Milk Protein, Honey and Beeswax. For those into chemistry, our Hydroxyapatite is formed by the combination of natural Ca3(PO4)2 and natural CaCO3 at high temperature. These compounds come fromminerals, not from coral or bovine sources.

What shape are the Hydroxyapatite Particles?

This question comes about as a result of a paper that questions the safety of needle-shaped Hydroxyapatite. Our Hydroxyapatite is not needle-shaped. Below is the shape of the particles as seen under a microscope.

Shipping & Returns

Order Processing

Orders are dispatched within 1 business day of receiving payment and sent via PosLaju. You can expert your order to arrive within 3 to 7 working days.

Flat Rate Shipping

All orders will incur a flat rate shipping charge;

West Malaysia: RM10 East Malaysia: RM20

The above rates are for purchase up to 4kg. There will be additional shipping charges for weight above 4kg depending on how heavy the final order is.

Returns Policy

MooGoo has a 136% customer satisfaction policy. If you are not satisfied with the product(s) you have purchased online, we will happily organise a refund or exchange.Read more on shipping and returns in our terms and conditions HERE.

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Clean and cruelty free
Made from all natural ingredients
Proudly Australian made and owned
Recycable packaging
Carbon neutral

Made from udderly the best skincare ingredients

How we can MOOVE into your skincare routine

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Moothpaste - Fluoride Free 100g Moothpaste - Fluoride Free 100g
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Fills in surface scratches to help prevent tooth decay.
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116 reviews
  • CH
    Casey H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Love this

    I am a dental nurse and have struggled to find a flourude free toothpaste which the whole family likes. The plastic casing it is in, is a little annoying as it's hard for my kids not to squeeze out too much. Which is wasteful and I have to buy more often than I would like.

    MooGoo Malaysia
    1 hour ago

    Hay Casey,
    Thank you for sharing your experience with us. It sounds like you've been on quite a quest to find the right fluoride-free toothpaste for your family. We have noted your feedback on the packaging; we are always looking for ways to improve and we really appreciate your input!

    If you have more feedback or suggestions, please don't hesitate to reach out to us again.

  • MW
    Michelle W.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Love it!

    We love this toothpaste as a family. No nasties with a pleasant mild mint flavour.

  • CS
    Carol S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 days ago
    Safe and gentle

    My mouth is sore chemo induced ulcers. This toothpaste cleans well without irritating a painful mouth. Yet another great product from Moo Goo

    MooGoo Malaysia
    5 days ago

    Thank MOO for your review Carol! We're so happy to hear. 💙

  • M
    Maara
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Mouthpaste Free Fluoride

    I brought toothpaste is good for my gum and teeth healthy. I will buy this product again. Need 350g toothpaste.

    MooGoo Malaysia
    6 days ago

    Thanks a bunch for the positive feedback, Maara!

  • DW
    Debbie W.
    Verified Buyer
    I recommend this product
    What is your age range? 55-64
    What is your skin type? Normal
    Product Standouts Easy To Use, Gentle, Great Ingredients
    Rated 5 out of 5 stars
    2 weeks ago
    Tastes great

    Free from toxic fluoride and other nasty additives that other brands use . This tastes great and cleans well without abrasives .

    Product QualityRated 5.0 on a scale of 1 to 5
    ResultsRated 5.0 on a scale of 1 to 5
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Clean and cruelty free
Made from all natural ingredients
Proudly Australian made and owned
Recycable packaging
Carbon neutral