What you didn't know about shampoo

Walking down any hair care aisle can either leave completely confused and overwhelmed, or excited, happy and hopeful. There are so many options when it comes to shampoo, and let's not talk about all the conditioners, leave-in treatments and the new trendy hair masks. Almost every week a new product pops up that claims to be the game-changer that will finally manage your mane. And every time (well not anymore since we made our own shampoo) we would fall for whatever claim made us feel good and like this time it might actually work.

Our favourite lines are the ones that claim to “bring hair back to life” or “breathe life back into your dead ends” or something like that. But the reality that nobody seems to want to accept is that your hair isn’t coming back to life. Ever. It will forever remain lifeless no matter what resurrection rituals you try. Just like your fingernails, your hair is dead.

We’re not sure why so many brands make these courageous claims, but it’s probably because they pack their products with silicone-based ingredients. These coat the hair shaft and makes it feel smooth and shiny, as if it's been "revived" or “brought back to life”. Have you ever noticed that over time you hair can start to feel dull and limp? That’s because these silicones can build up over time, making hair feel heavy. Then you have to go and buy a special shampoo to deal with this build-up, and so the cycle continues.

“Why do we only make one shampoo?” is a common question we get asked quite often. It may seem odd since shampoos usually seem geared to a specific hair concern like Dry, Oily, Coloured, Damaged (need we go on?) etc. But in our opinion we don’t think it’s needed if you make a good shampoo, and hair just needs to be washed. If you look closely you might notice that there isn’t much difference in the ingredient listings anyway. It’s kind of like pet food made for indoor pets and outdoor pets (yes this is actually a thing) – not sure what difference this would make. When formulating our shampoo, we learned a lot in the process. So let’s dispel a few hair myths, shall we?

“Colour Lock Shampoo” is basically shampoo that is SLS-free and is not alkaline. Alkaline hair products open up the hair cuticle and leach colour out as well as make the hair feel squeaky (aka “clean”). This is the reason we don’t make a solid shampoo bar as the natural ones are alkaline, which we don't think is great for the hair. Our Milk Shampoo is already SLS-free and a pH that is slightly acidic for the reasons mentioned above, so it’s a “colour lock shampoo” by nature, although we don’t call it that.

“Damaged Hair” shampoos are usually just lower in sulphates so we’ve got that covered already because we don't use those anyway.

“Dry Hair” vs “Oily Hair”.  A shampoo intended for oily hair has a higher concentration of cleansers than a dry hair shampoo, because more cleaning is required. But you can achieve much the same result by varying the amount of shampoo you use.

So, rather than be confusing, we only make one formula; our Scalp Friendly Shampoo. This was originally developed for a family friend with an itchy scalp and did the trick. It’s balanced to a pH of 5 to 5.5, doesn’t contain SLS, and you can choose how much you need depending on how your hair is feeling. To go with it we also made our Cream Conditioner which uses Jojoba Oil instead of silicone to smooth down hair cuticles. Everyone is already bombarded with too much choice so hopefully this cuts down the confusion and makes your life a little bit easier. Different products suit different people but our Milk Shampoo is one of our most popular products. Have you given it a try yet?